Young People Set to Lift the Spirits of Louisville's Seniors One Valentine's Day Card at a Time

January 28, 2015

DoSomething.org, Mentor Up and actress China Anne McClain join forces for second annual Love Letters campaign in partnership with Meals On Wheels Association of America

 

 Louisville Metro Meals on Wheel’s recipients are getting handmade Valentine’s Day cards created by youth volunteers from across the country. Announced today, DoSomething.org, the largest organization for young people and social change, has once again teamed up with AARP Foundation’s Mentor Up and the Meals On Wheels Association of America for the second annual Love Letters campaign.

The popular campaign, encouraging young people to create handmade Valentine’s Day cards to lift the spirits of older adults this holiday season, runs through February 15, 2015 and cards will be included in meal deliveries to Meals on Wheels clients in Louisville and across the country.  Young people who sign up at DoSomething.org/loveletters and report back with a photo will be eligible to win a $10,000 scholarship.

“These handmade cards will help brighten the lives of hundreds of seniors in our community,” said Katina Whitlock, director of the Louisville Metro Department of Community Services, the organization which administers the Meals on Wheels program locally. “Social interaction is a very important component of the Meals on Wheels program, and our seniors will love receiving these special keepsakes from caring young people.”

The cards made as a part of the campaign will be distributed through Meals On Wheels Association of America’s network, which serves 2.5 million seniors who are homebound due to limited mobility. Locally, there are approximately 500 meals delivered daily in approximately 53 meal routes across Louisville.  The support of the volunteers and meals they provide are critical to helping homebound residents maintain enough independence to stay in their own homes.

“Last year, DoSomething.org members made over a quarter of a million Valentine’s Day cards for homebound seniors,” said Naomi Hirabayashi, chief marketing officer at DoSomething.org. “By combining social change with things that young people love like Valentine’s Day and crafts, young people are able to make a huge impact and use their skills.”

Actress and singer China Anne McClain best known for her roles in Disney Channel’s A.N.T. Farm and the Disney Channel Original Movie How to Build a Better Boy is teaming up to support the campaign through a public service announcement.

 

About Louisville Metro Senior Nutrition Program

The Louisville Metro Senior Nutrition Program, part of the Department of Community Services, works year-round to help seniors stay healthy by providing hot, nutritious meals. Through the Meals on Wheels program, hundreds of volunteers delivered over 100,000 hot noontime meals last year to qualified individuals. Another 106,000 meals were served last year to active seniors at more than 20 congregate meal sites across the community which offer seniors an opportunity for a nutritious lunch, socialization and activities.  Louisville Metro Senior Nutrition’s programs are funded, in part, under a contract with KIPDA and the Commonwealth of Kentucky, Cabinet for Health and Family Services with funds from the U.S. Department of Health and Human Services.  To learn more about eligibility or how to volunteer, visit www.louisvilleky.gov and search for “Senior Nutrition” or call 502/574-6325.

 

About DoSomething.org

DoSomething.org makes the world suck less. One of the largest orgs for young people and social change, our 3.2 million members tackle campaigns that impact every cause, from poverty to violence to the environment to literally everything else. Any cause, anytime, anywhere. *mic drop

 

About Mentor Up

Mentor Up is a new way to make a difference from AARP Foundation that brings together the younger generation's energy and talents to pursue reverse mentoring and community service opportunities that help people 50 and older. In addition, Mentor Up is also working with organizations rooted in service and driven by social missions, including the 4-H, DoSomething.org, Generations United, The Intergenerational Center at Temple University, Magic Johnson Foundation and Facebook. For more information about Mentor Up, visit www.mentorup.org.

 

About Meals On Wheels Association of America

The Meals On Wheels Association of America is the only national organization and network dedicated solely to ending senior hunger in America. The Association is the oldest and largest organization composed of and representing local, community-based Senior Nutrition Programs in all 50 states and several U.S. territories. More than 5,000 local Meals on Wheels Programs leverage a dedicated army of two million volunteers who day-in and day-out create an efficient and caring way to help America’s seniors stay independent, healthy and able to live in their own homes. For more information, or to locate a local Meals on Wheels program, visit www.mowaa.org.

 

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