Rabbit Hole Distilling breaks ground on NuLu distillery

October 06, 2016

Mayor Greg Fischer helped break ground today on the first distillery to be located in the NuLu neighborhood. Rabbit Hole Distilling, located at the 700 blocks of Jefferson and Market, will produce 20,000 barrels per year. The facility will also include an event space, tasting rooms, a gift shop, a restaurant, outdoor space, and will offer daily tours.

Rabbit Hole Distilling was founded by husband and wife team, Kaveh Zamanian and Heather Bass, to produce unique whiskeys and Bourbon in the heart of the NuLu neighborhood. Zamanian and Bass were inspired by modern approaches to whiskey-making, and strive to produce one-of-a-kind spirits.

“This is another example of the growing Bourbonism movement that’s thriving in our city,” said Mayor Fischer. “Kaveh and his team had a vision to transform this site into a piece of functional architecture that will attract tourists far and wide to visit Louisville. It’s this type of creativity that we like to see in entrepreneurs in our city, and is the mark of forward growth.”

Later this month, Rabbit Hole Distilling will be launching its inaugural release of products, which includes Kentucky Straight Bourbon, Kentucky Straight Rye Whiskey, and a Five Year Bourbon aged in PX sherry casks. The products will initially be available for purchase only in Kentucky and Illinois.

“Rabbit Hole Distilling was founded to make outstanding whiskey and inspire more people to discover and enjoy our native spirit,” Zamanian said. “Celebrating the groundbreaking today is a huge milestone, and we are honored to have so many neighbors and friends here to begin this adventure with us.”

“Congratulations are in order for Kaveh and the entire Rabbit Hole team,” said Eric Gregory, President of the Kentucky Distillers’ Association. “Your vision for this site is remarkable, and we cannot wait to toast its completion.”

The distillery is being designed by Doug Pierson, award-winning architect of the Green Building in NuLu, and is anticipated to open in the Fall of 2017.   

A 2013 study by the University of Louisville found that Louisville is one of the biggest winners in the Bourbon renaissance, with distillers providing 4,200 jobs, $263 million in payroll and $32 million in tax revenue each year.

With the addition of Rabbit Hole Distilling, that number is growing with nearly $130 million in capital investments as distilleries flock to the city, including  Heaven Hill’s Evan Williams Bourbon Experience, Brown-Forman’s Old Forester Bourbon Experience, Angel’s Envy, Kentucky Peerless, the Bulleit Experience at Stitzel-Weller Distillery, the Jim Beam Urban Stillhouse, Michter’s, and Copper & Kings.

To learn more about Rabbit Hole Distilling, visit http://rabbitholedistilling.com/

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