Public Health and Wellness, Humana Foundation and Kroger team up to provide free grocery delivery to Healthy Start families in Louisville
The Louisville Metro Department of Public Health and Wellness (LMPHW) , the Humana Foundation and Kroger will be bringing free grocery delivery services to LMPHW’s Healthy Start families. This pilot program seeks to alleviate food insecurity by having groceries delivered directly to families’ front doors.
The Healthy Start program serves approximately 225 families with children under the age of 18 in five Louisville ZIP codes: 40203, 40208, 40210, 40211, and 40212. The program seeks to reduce infant mortality by helping families have healthy pregnancies and deliver healthy, full-term babies. The infant mortality rate for Black residents in those west Louisville neighborhoods is more than triple the rate of the Louisville Metro area as a whole.
"We know many of these families don’t have their own transportation,” said Connie Mendel, director and interim chief health strategist at LMPHW. “They also reside in areas where there are few opportunities to purchase healthy nutritious foods such as fruits and vegetables and whole grains. We are excited to partner with Kroger and the Humana Foundation to bring healthy foods to their homes, removing that transportation barrier.”
“Having healthy nutritious foods is also an important contributor to an individual’s overall health. This program is a way to help these families have improved health outcomes,” Mendel added.
Healthy Start families can begin enrolling in the program in January. The free delivery service will last for one year. At the end of that period, the program will be evaluated and, if successful, could be expanded. Families with Supplemental Nutrition Assistance Program (SNAP) benefits can use those benefits when ordering groceries for free delivery.
The Humana Foundation supported the pilot program with a grant of $144,500. Kroger will provide free delivery memberships to families, as well as incentives for participation. LMPHW will provide education and enrollment assistance to families, as well as coordinate the evaluation of the project.
“At Kroger, we’re all-in on eliminating hunger in the areas we serve through our Zero Hunger | Zero Waste Initiative,” said Kroger’s Louisville Division President Jake Cannon. “We’re proud of our ability to reach past a storefront with Kroger Delivery and serve fresh groceries right to the front door of those who need access most. We’re honored to partner on this program, which we believe will have the ability to scale based on the needs of our Louisville community.”
“The Humana Foundation is proud to enable consistent and reliable access to healthy food for the people who need it most in Louisville and beyond,” said Tiffany Benjamin, CEO of the Humana Foundation. “We know many families live in multi-generational homes with seniors and school-aged youth. Through the unique partnership with Louisville Metro Department of Public Health and Wellness, and Kroger, we know that while mothers and children under age five will receive the immediate benefit of this program, siblings and seniors will surely benefit from access to nutrition education and healthy food in the home.”
About Louisville Metro Department of Public Health and Wellness
Louisville Metro Department of Public Health and Wellness (LMPHW) is a nationally accredited, independent, academic health department committed to achieving health equity and improving the health and well-being of all Louisville residents and visitors.
Kroger Louisville Division operates 115 retail food stores in Kentucky, Southern Indiana, and Southern Illinois. Our 19,000 division associates are dedicated to our Purpose: to Feed the Human Spirit, serving the region through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities by 2025. Fortune magazine named Kroger the “most generous company in America” and The Reputation Institute ranked Kroger among the Top 100 of America’s Most Reputable Companies. For more information, visit www.kroger.com. To learn more about The Kroger Co. (NYSE: KR), visit our newsroom and investor relations site.
About Humana Foundation
The Humana Foundation was established in 1981 as the philanthropic arm of Humana Inc. and is focused on health equity, working to eliminate unjust, avoidable, and unnecessary barriers in health and healthcare. The Foundation fosters evidence-based collaborations and investments that help people in underserved communities live connected, healthy lives. As a steward of good health, the Foundation creates healthy emotional connections for people and communities and is shaping a healthier approach to nutrition to support lifelong well-being. For more information, visit humanafoundation.org.
Humana Inc. and the Humana Foundation believe everyone should have access to the tools and support needed to have a fair and just opportunity to be as healthy as possible. Our commitment to improving health outcomes for all – our members and patients, employees, the communities we serve, the healthcare system, and the environment - is the foundation of our Environment, Social, and Governance (ESG) impact platform.