PARC debuts new ways to pay for parking using two new mobile payment systems

June 16, 2022

Parking Authority of River City (PARC) is offering residents and out-of-town guests two more ways to easily pay for parking while visiting Louisville businesses.

Launched earlier this month, ParkMobile and PayByPhone add to the city’s existing options to pay for parking, including the Go502 app powered by Passport, the pay-by-plate parking kiosks, and paying with change or a credit card. Partnering with PayByPhone and ParkMobile provides drivers more options to pay via app.  Drivers also can pay through ParkMobile by texting “PARK” to 77223 or through PayByPhone by calling the service number displayed on parking meters and signs.

Passport, ParkMobile and PayByPhone are used in other mid-sized and large cities and are among the top mobile parking providers in the country, making it even easier for guests visiting Louisville to find and pay for parking as they may already have the mobile app downloaded on their phone.

“With Bourbonism continuing to attract millions of visitors to Louisville, PARC is trying to enhance our out-of-town guest experience with a greater variety of payment options for their parking needs,” said PARC Director Tiffany Peebles. “PARC is always looking at ways to make the customer experience more friendly and will continue to offer the latest and greatest technology. The mobile app providers offer a contactless customer experience, as well as a way for the customer to manage their parking experience.”

All three mobile app providers allow customers to link multiple license plates to their accounts, add time to their parking session remotely, and provide convenient digital receipts.

In January 2021, PARC also introduced pay stations along several blocks in downtown and on Cardinal Boulevard near the University of Louisville, offering more parking flexibility as the funds from one pay station could be transferred to another pay station if the driver still had paid time on the clock.

PARC provides public parking to meet the existing and future needs of the community. With 15 garages and 6 lots in and around the Central Business District, totaling more than 11,000 off-street and 5,000 on-street spaces, PARC ensures its operations are run in an efficient, safe, convenient, and user-friendly manner.

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