Louisvillians encouraged to support local businesses throughout the holiday season

November 23, 2021

Mayor Greg Fischer is joining Jennifer Rubenstein, Executive Director of the Louisville Independent Business Alliance, in calling on residents to support local shops, restaurants and entrepreneurs by doing their holiday shopping at locally owned businesses this year.

“As we head into another holiday season with the pandemic still a concern, it is important to support our small businesses, especially minority-owned businesses that are particularly vulnerable to any economic shifts,” said Mayor Greg Fischer. “Every small business brings character, jobs, and revenue to our city, so get out and show them support on Nov. 27 for Small Business Saturday and throughout the holidays.”

The Mayor also encouraged those who have not been vaccinated to make an appointment to get the COVID-19 vaccine. “The holidays are a great time to gather with friends and family, but it is critical that we do so safely. Getting vaccinated is the best way to protect yourself and your loved ones from COVID-19,” he said.

Mayor Fischer will join Rubenstein and local business owners to kick off the South Points Small Business Saturday Market at Colonial Gardens, 818 W. Kenwood Drive, at 11 a.m. on Saturday, Nov. 27. Presented by LG&E, with support from UofL Health Mary & Elizabeth Hospital, Republic Bank, and others, the pop-up market will feature South Points vendors, food, music, kids’ activities, and more.

“Mega retailers have seen huge sales boosts while our locals struggled when shopping habits shifted dramatically during the pandemic,” Rubenstein said. “Our locals now offer many of the same conveniences, anchor our neighborhoods, and give us a sense of community. Buying from locally owned independents is the ultimate gift to the community because it helps build a strong economy, creates jobs, and supports the businesses that make our town unique.”

Earlier in November, LIBA launched the South Points Buy Local Passport to encourage people to shop at locally owned businesses in south Louisville. Shoppers can pick up a passport at participating businesses through Nov. 26. Anyone who purchases an item from six of the businesses will receive a gift and be entered into a Grand Prize drawing. The drawing will take place at 2 p.m. at South Points Small Business Saturday Market.

MELANnaire Marketplace also is hosting the Galleria Remix Holiday Shop Extravaganza at 4th Street Live on Friday, Nov. 26, and Saturday, Nov. 27, from 11 a.m. to 7 p.m. The event will include a variety of Black-owned businesses selling clothing, artwork, bath and body supplies, baked good, handcrafted jewelry, and more.

“This is the biggest shopping time of the year. As a way to bridge the wealth gap, we’ve created a shopping mall filled with Black-owned businesses,” said Nachand Trabue, Founder & Owner MELANnaire Marketplace.


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