Councilor Ruhe promotes reusable bag campaign with Kroger and SWMS

April 15, 2024

Louisville (April 15, 2024) – Today, Councilor Betsy Ruhe (D-21) joined representatives from the Kroger Louisville Division and Solid Waste Management Services (SWMS) to promote Kroger’s new reusable bag campaign.

The campaign launches nationwide today to coincide with Earth Month and is designed to help end hunger and eliminate waste in our communities.

The reusable bag campaign will amplify Kroger’s Zero Hunger | Zero Waste impact plan and directly benefit the Zero Hunger | Zero Waste Foundation. Reusable bags are now available for purchase for $2.49 at all local Kroger stores, with $1 from each bag sold donated back to the foundation.

With those donated funds, the foundation will direct grants to local and national organizations that align with Kroger’s mission. This is potentially a $3 million opportunity for the foundation to deliver more impactful grants directly to organizations.

"Kroger’s Zero Hunger | Zero Waste plan demonstrates our ongoing commitment to help create communities free from hunger and food waste, starting with families in Louisville,” said Jessica Sharp, Corporate Affairs Manager for The Kroger Co., Louisville Division. “By joining forces with Councilor Ruhe on our reusable bag campaign to celebrate Earth Month, we’re uplifting our shared mission to protect our planet for generations to come.”

In partnership with Kroger, Councilor Ruhe has received a limited number of reusable bags that will be distributed at upcoming District 21 community meetings and events, aiming to promote the reduction of plastic bag usage during errands and shopping in the community.

“Recycling is crucial for local communities as it reduces waste sent to landfills, conserves natural resources, and minimizes pollution, contributing to a cleaner and healthier environment for residents now and in the future,” said Councilor Ruhe.

Additionally, Pete Flood, Executive Director of the Waste Management District, shared valuable insights into recycling practices in Louisville. Highlighting 26% of the city's waste is recycled locally, he underscored the community's commitment to sustainability. He further explained the importance of keeping household recycling free of contaminants, like plastic shopping bags, that hinder the recycling process, and advocated for reducing the usage of single-use plastic bags altogether, promoting a more sustainable approach to waste management in Louisville.

What can you do with plastic bags?

  • Many local stores offer drop-off bins specifically designated for recycling single-use plastic bags. At local Kroger stores, you’ll find collection containers conveniently located outside the stores.

For more information, please contact Councilor Ruhe’s office at 574-1121.


About Kroger Zero Hunger Zero Waste Initiative

229 million tons of surplus available food goes unsold or uneaten every year, in addition to food left unharvested on farms. At the same time, nearly 42 million Americans – one in eight – struggle with hunger. This just doesn’t make sense.

Kroger’s Zero Hunger | Zero Waste action plan aims to change those numbers.

Zero Hunger | Zero Waste is Kroger’s social and environmental impact plan. It sits at the center of our ESG strategy and reflects Kroger’s commitment to build a more resilient, equitable and sustainable food system that improves access to affordable, fresh food for everyone – for generations to come.

Learn more about Kroger’s progress in Kroger’s 2023 ESG Report or online here:

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