What's your WHY? Campaign for Better Health

Positive imagery encourages people to manage their diabetes and to quit smoking

The What’s your WHY? campaign is the brainchild of IDEAS xLab and the Louisville Metro Department of Public Health and Wellness. The campaign is designed to counter the negative imagery and advertising for unhealthy products often found in urban neighborhoods and encourages residents to manage their diabetes and to quit smoking. The What's your WHY? campaign, featuring area residents and students from Meyzeek Middle School, will run in Louisville’s Smoketown neighborhood from April through June. Click here to see the campaign billboards.

The campaign focuses on what local people have done to accomplish personal goals and improve their health by quitting smoking and managing their diabetes. Neighborhood residents and students are using positive advertising to take ownership of their own health and begin to change the conversation in their community.

Josh Miller, Co-Founder and Chief Operating Officer of IDEAS xLAB served as the campaign photographer.

The Justice League, a group of students from Meyzeek Middle School, appears in some of the advertising.  Hannah Duke of IDEAS xLab who helped organize the group said, “The Justice League students from Meyzeek Middle School are such a bright representation of the future.  That future means that everyone should have the opportunity to live a healthy life - mind, body and soul. I’m proud that these students are vocal and ready to create change and challenge others to do the same.”


To Quit Smoking: QuitSmokingLou.com

To Find Diabetes Resources: Click here

To learn more, join us at: 


What are others saying about the What is your WHY? campaign:

Click here for WLKY

Click here for WDRB