Market Drill-Down Study

Social Compact has completed a $100,000 drill-down study of the cash economy of the neighborhoods which rely on cash in most cases to purchase goods and services. Louisville Metro Government's participation in the funding of the study is $10,000, with the balance being met by foundations and the private sector.

Cash does not leave the paper trail that credit cards do, which is what national retailers use to determine potential sales for a new location.

This study reveals that there is $1.1 billion in undocumented and previously unreported spending power in these neighborhoods – which are mostly, but not exclusively, west of Interstate 65.

Map of study area


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