Economic Growth and Innovation Newsroom


Digital Dixie Workshops Get Businesses Online

Friday July 12, 2013

Local businesses along part of Dixie Highway will soon have the opportunity to put their businesses on the web thanks to the city’s pilot program of digital corridors. The program’s first phase is concentrating on Dixie Highway, between Rockford Lane and Lower Hunters Trace.

“By focusing our efforts on real brick-and-mortar economic corridors, and then ensuring they are similarly represented in all the important places online, we can create an abundance of shopping options for Louisville residents which they might have never discovered before, as well as help businesses succeed,” Mayor Greg Fischer said.

Businesses in the pilot area are invited to attend one of two Digital Dixie online business workshops, on Tuesday, July 16 or Friday, July 26. They are being held at Western High School, 2501 Rockford Lane, from 9 to 11 a.m. The workshops are designed to provide hands-on assistance for getting listed on the various search engines.

Interested businesses should register, by going to http://digitaldixie1.eventbrite.com/ for the July 16 event, or to http://digitaldixie2.eventbrite.com/ for the July 26 event.

Mayor Fischer has made a commitment with the United States Conference of Mayors, in conjunction with Google, to get as many local businesses online as possible. To do so, the city is encouraging all local businesses to utilize the free Google Places account and free website being offered by Google’s Get Your Business Online program. Details for Louisville local businesses can be found here: http://www.gybo.com/kentucky/

Ted Smith, the city’s director for Economic Development and Innovation, is pleased to see Google partnering with cities to promote the economic benefits of getting businesses online. “Much like ensuring that your business’ listing in the phone book is correct, small businesses now must ensure that they are appearing correctly on Google searches because for many of their potential customers, that phone book goes straight from their doorstep into the recycling bin,” says Smith. “They get all their content online now.”

In addition to the free resources given by Google, the city also has created step-by-step guides for businesses to get listed on other popular online information portals such as Yelp, Yahoo! Local, and Citysearch. These resources are available to all Louisville businesses at www.louisvilleky.gov/economicdevelopment/digitaleconomiccorridors.

Future plans for Louisville’s digital economic corridors initiative include expanding southward down Dixie Highway to encompass businesses in Valley Station.

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