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Metro Parks Newsroom

Two Parks Selected for Macy’s “Heart Your Park” Fundraising Program in Louisville

Thursday March 6, 2014

The Parklands of Floyds Fork and Iroquois Park have been selected as recipients in “Heart Your Park,” a fundraising program introduced as part of Macy’s “Secret Garden” campaign, that aims to raise awareness and dollars for local parks across the country.

From March 7 to March 31, customers at Macy’s stores across the country can donate $1 or more at the register, with 100 percent of the donations benefiting these parks. Macy’s will match the total customer donations nationwide, across all stores, dollar for dollar, up to $250,000 in total. No purchase is necessary to make a donation.

Each park has a partner store in the program, which will accept donations on its behalf. In Louisville, the partner stores are:
• Iroquois Park – Macy’s at Jefferson Mall, 4809 Outer Loop
• The Parklands of Floyds Fork – Macy’s at Oxmoor Center, 7900 Shelbyville Road

Iroquois Park, managed by Louisville Metro Parks & Recreation, and The Parklands of Floyds Fork, managed by 21st Century Parks, are among more than 550 parks nationwide that will benefit from Macy’s “Heart Your Park”.

In partnership with the National Recreation and Park Association (NRPA), the national non-profit organization dedicated to the advancement of community parks, recreation and conservation, Macy’s stores across the country have each selected a local park or green space in their community to support through the program. Donations will go toward making improvements, such as maintaining trails, playgrounds, and ball fields, and everything in between.

“Heart Your Park” is part of Macy’s “Secret Garden” spring campaign that will come to life at Macy’s stores and on with an infusion of garden-inspired merchandise, special promotions and events. For more information on “Secret Garden,” visit For a full list of the parks benefiting from Macy’s “Heart Your Park,” visit

About Louisville Metro Parks & Recreation
Louisville Metro Parks & Recreation supervises, operates and maintains the Louisville Metro Government’s public parks, forests and recreational facilities. The system includes 120 parks and six parkways on approximately 13,000 acres of land. The department also operates recreational programs for all ages. Established in 1968, when the Louisville City Parks Department and the Jefferson County Parks Department were combined, it operates with funding from Louisville/Jefferson County Metro Government. Learn more about the park system and volunteer/donation opportunities at

About The Parklands of Floyds Fork
The Parklands of Floyds Fork is a nearly 4,000-acre donor-supported public park system under development within the Floyds Fork watershed in eastern and southeastern Louisville. One of the largest and most ambitious metropolitan park projects in the nation, The Parklands is a dream realized by 21st Century Parks, a nonprofit organization established to create and preserve new unexcelled parks that serve as city-shaping infrastructure. The Parklands project is now 35% open, currently operating and programming the first two of four parks in Eastern Jefferson County. The entire system is on schedule to be completed in 2015. 21st Century Parks is responsible for fundraising, land acquisition, construction, and long-term operations of the new park system. Community members may contribute to the annual fund by becoming a Parklands Member. Learn more at

About Macy’s
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California -- are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers, employees and Macy's Foundation, Macy's helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts, please visit our online pressroom at

About National Recreation and Park Association
The National Recreation and Park Association is a national not-for-profit organization dedicated to advancing park, recreation and conservation efforts that enhance quality of life for all people. Through its network of 40,000 recreation and park professionals and citizens, NRPA encourages the promotion of healthy and active lifestyles, conservation initiatives and equitable access to parks and public space. For more information, visit For digital access to NRPA’s flagship publication, Parks & Recreation, visit